What happens when choice becomes abundant?
The Industrial Revolution brought fast production, fast consumption, and fast turnover to the United States. All this new efficiency had side-effects though. And we're only just starting to admit them. Perhaps the most far-reaching and damaging of these is the steady dissipation of trust. While we have more choice than ever, we also are overwhelmed by this reality.
When choice becomes abundant, quality in goods and service rise to the top. Yet, one term that brings this all together is Value.
Does your company check how much value you're providing against the options out there on a routine basis? If you're like any normal human being, you aren't. That's understandable, but no longer ok when you've got companies ready to take your business from all over the world.
Coming Soon: an in-depth look at what Value really means in 2017 and why you need to be taking this stuff seriously.